Maybe they just aren’t watching enough..

2007 August 9
by cardinal fang

(One class left..!)

A new study has discovered that so-called educational DVDs for babies (Baby Einstein, Brainy Baby) may actually hinder their verbal acquisition:

During telephone interviews – which each lasted around 45 minutes – parents heard a list of about 90 words, such as "truck" and "cookie", and indicated which their 8- to 16-month-old children understood. They also gave other details, including how much they read to their children, and the amount and type of television their youngsters watched.

After controlling for other factors, such as parents' educational status and the number of children per household, the analysis revealed that for every hour per day spent watching baby DVDs, toddlers understood an average of six to eight words fewer than those who did not view them. On average the children recognised about 25 words, although the number varied according to age.

What, are you saying that TV isn't a good substitute for actual parenting?

New Scientist

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