annotation: library development
As part of my academic library course this term, I need to create weekly 'annotations' on a paper, totalling no more than 100 words. This is one of them.
Marketing and public relations are very important to libraries for many reasons, including community outreach, enhancing the library’s image, and, of course, fundraising. Development (that other term for fundraising) is an important job in the library, where there is often a development officer working closely with the chief librarian. The online face of the library can play an important role in development, highlighting where moneys are allocated, indicating opportunities for prospective philanthropists, and advertising library events.
Fact: NYPL places marketing and public relations links prominently on its website, and they bring in incredible contributions. Not necessarily causal, but likely correlated.
(100 words)
Welch, J. M. (2005). The Electronic Welcome Mat: The Academic Library Web Site as a Marketing and Public Relations Tool. The Journal of Academic Librarianship, 31(3), 225-228. doi: 10.1016/j.acalib.2004.01.014.
